Campaign Tracking
Please Note: This app is in public beta and may change in the future. If you have any questions, please contact support.
Getting Started
- Go to the "App Store".
- Install the "Campaign Tracking" App.
What are Campaigns?
Campaigns are a way to track sales back to their originating third party source, such as a Tweet, Facebook post, email, or ad.
How are Campaigns recognized and tracked by my store?
When someone visits your store by following a URL with standard utm_campaign parameters (more on this later), we'll automatically remember those Campaign parameters and, if that person places an order within 48 hours from the same browser, we'll link those Campaign details to their Order and keep track of that Campaign's statistics in the "Apps" > "Campaign Tracking" area of your dashboard.
What exactly are these utm_ parameters, anyway?
The standard way to track incoming links, back to their source, and associate them with conversion data like Orders placed in your store, is by attaching one or more Campaign related query parameters to your incoming URLs.
For example, let's say you're launching a new album, and you're going to post links to it on your Twitter and Facebook accounts, and the URL to the product is the following:
http://silentmajority.limitedrun.com/products/4542033-self-titled-2015
Now, let's say you want to call your Campaign "2015 Album Launch", and you want to post to Twitter first. You can use the Google Analytics URL Builder to easily create a special URL for posting to Twitter:
When you generate the URL using Google's URL Builder form, you'll see that utm_campaign, utm_medium, and utm_source parameters are attached to your product's URL.
Now that you have a special URL for posting to Twitter, you can change the source to "facebook" and generate another unique URL for posting there.
When fans come to your store by following one of those two links, their Orders will be automatically tagged with your "2015 Album Launch" Campaign, and its stats will be calculated and separated by those distinct source and medium parameters. For example:
Where else can I see Campaign details in my store?
If you click to expand an Order in the Sales area of the Dashboard, a new "Campaign" entry will be listed toward the bottom of the Order, if that Order came from a Campaign.
What if I'm done with a Campaign and don't expect to receive any additional Orders from it?
If you're done with a Campaign, you can click the gear icon on the righthand side of the "Apps" > "Campaign Tracking" area, and then click "Archive".
If a new Order is placed in the future for an archived Campaign, it will become active again.
What if an Order comes in from a link with a Campaign I didn't setup myself, like from Buffer?
If you don't want to see a Campaign anymore, you can click the gear icon on the righthand side of the "Apps" > "Campaign Tracking" area, and then click "Mute".
